Welcome to my world. I´m so glad you are here!

My name is Frida - a wife, mom to twin boys and a lifelong traveler. Originally from Sweden, I´ve spent many years living abroad, with my favourite years in Tenerife, Spain and now we are currently living in California. Twenty years ago, I survived cancer. That experince was heartbreaking, but it also gave me a profund understanding of what truly matters: creating a life you love and inspiring others to do the same. I have always believed that life is meant to be more than working 9-5, living paycheck to paycheck, and constantly feeling the weight of stress and pressure. I knew there had to be another way.

After two decades of exploring different careers and earning a Master of Science in "International Hospitality managemant" I decided to take a leap. With no prior tech background or experience I learned how to make an income online. Today, through Reach Higher Academy, I help others take that same leap so they can design lives with freedom, abundance, and time for what truly matters most: family, passions, and living fully. Because we all deserve the chance to live a life we love.